ビジネス企画・戦略

Competitor Analysis Matrix (Comparison & Positioning)

Open this template with marketing and sales before you scope a new feature or refresh the sales deck. The whiteboard holds a frame for choosing rivals and criteria, a comparison table of you, Rival A and Rival B across price, features and customer base, a positioning map of price against feature breadth, a mind map of differentiation candidates, and a frame with the update rules. The task board carries four parent tasks with three children each: choose competitors, gather source data, fill the table, and decide how to win.