Monthly Content Calendar: From Idea to Published

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Monthly Content Calendar: From Idea to Published

For marketers publishing to a regular schedule across blog, email and social, opened when the month is planned and used until it closes. The whiteboard holds this month's theme and targets, a week-by-channel publishing plan, the steps every piece goes through, a quadrant for ranking ideas, and a pre-publish check with a wrap-up. The task board runs from idea to published across five columns, and starts with four parent tasks - direction, ideas, production, and publishing - each with its own subtasks.

0 いいね 0 コピー 作者: WeProcess
content marketing editorial calendar monthly planning social media publishing
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プレビュー表示中 Monthly Content Calendar: From Idea to Published

ホワイトボード プレビュー

1. This Month's Theme and Targets (fi... 2. This Month's Publishing Plan (week... 3. How Each Piece Gets Made (same for... 4. Ranking the Ideas (sort every idea... Do these first (light and effective) Plan one big piece Do it if there's room Skip it this month 5. Pre-Publish Check and Month-End Wr... Monthly Content C... How to use: 1. Se... Theme & targets Editorial rules Risks & blockers What we learned Themee.g. Inventory basics for beginners.Every piece stays on this one angle. How much we publish- Blog: 4 posts- Email: 2 sends- Social: 3x a week- Video: 1 Metrics we track (max 3)- Blog views: ___- Open rate: ___%- Saves / shares: ___ Questions for month endWhich piece got read the most?What slipped, and why? Blog post Email Social post Video / other Week 1 Inventory basics 101Owner: ___ / live __/__ Opening send: what's comingsend __/__ 10:00 Key points as 3 imagesMon, Wed, Fri 60s: a walkthrough clipfilming __/__ Week 2 Three common mistakesOwner: ___ / live __/__ No send this weekJust gather material Quote a customer lineTue, Thu Cut down the week 1 videoOne reused clip Week 3 Customer interviewinterview __/__ live __/__ Mid-month send: the casesend __/__ One chart from the caseMon, Wed, Fri No filming this weekJust lock the concept Week 4 Round-up + next monthOwner: ___ Closing send: top 3 postssend __/__ Poll for next month's ideasThu, Fri Build next month's shot list Step 1Pick the topicWrite the reader's problem and their search words in one line. Add a working title. Step 2Outline itSettle the headings and the conclusion first, and note the images and data needed. Step 3Write and buildProduce the copy and the visuals. Deadline sits three working days before publish. Step 4ReviewSomeone else checks facts, numbers and links, and evens out the wording. Step 5PublishRun the checklist, then schedule it. Write the social announcement at the same time. Step 6MeasureA week later, record the numbers and leave one line on why it landed. 縦軸: Expected read... Top priority. Half the month should come from here. e.g. common-mistake round-ups, term explainers. Works, but heavy - needs interviews or filming. Limit to one a month and book the start date early. Cheap enough to test. Post it on social first, watch the response, and grow the good ones into articles. Heavy with no read on the response. Send it back to Ideas and let it sit until you know more. Before publishing[ ] Typos and wording[ ] Numbers and sources[ ] Broken links[ ] Image rights House rules- Schedule by the day before- Write social copy separately- Open it yourself once live Where it usually stalls- Stuck waiting on review- No images ready-> Post it here the day you notice What we learnede.g. Failure stories get saved.One diagram beat the long write-up.
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タスクボードの内容

Ideas 16件

Plan the month
Choose the topics
Produce the pieces
Publish and recap
Pick one theme
Set target numbers
Review last month
List 20 ideas
Cut down to 8
Assign owners
Draft an outline
Draft copy & images
Run internal review
Run the final check
Schedule the posts
Log the numbers

Planning 0件

In Production 0件

In Review 0件

Published 0件