App Release Checklist: From Store Submission to Launch Announcement

Project & Development

App Release Checklist: From Store Submission to Launch Announcement

The release owner opens this template two weeks before store submission. The whiteboard lays out the four gates to clear, the flow from submission to launch, and a matrix for deciding whether a bug blocks release. The task board splits into four parent tasks: locking the build, gathering assets, clearing review, and announcing launch, with the ready-to-submit and in-review columns showing your progress.

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This fits the moment when the pre-submission task list grows past what you can hold in your head. It suits solo developers searching for how to build an app release checklist or how to get through app store review, as well as small teams running a release together. Open it two weeks out and the steps that are easy to drop become visible on one board.

Work the whiteboard top to bottom. Fill in the four gates - Gate 1: Build frozen, Gate 2: Store assets, Gate 3: Review handling, Gate 4: Announcement - and agree what it takes to clear each. Check where you stand today in From submission to launch, then sort any bug you find in Does this bug block release? Pull ideas from Ways to announce the launch, and once live, log the numbers you're watching and the rollback conditions in Watching the first 72 hours. The task board runs Backlog, Preparing, Ready to Submit, In Review, and Released, with Ready to Submit and In Review kept separate so you can see how long each stage takes.

In week one, start with Freeze the build, and finish switching to production before moving on to preparing the assets - that order cuts rework. During review, keep Check review status as a running card, and assign someone to send a first response the same day feedback lands. Once live, don't stop at the numbers - log review days and rejection reasons, and next time is faster.

0 Likes 0 Copies Author: WeProcess
Mobile App Release Store Review Launch
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Whiteboard preview

Preview mode App Release Checklist: From Store Submission to Launch Announcement
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Gate 1: Build frozen Gate 2: Store assets Gate 3: Review handling Gate 4: Announcement From submission to launch Does this bug block release? Fix before launch Contain with rollout Ship in the next update Park as a known issue Watching the first 72 hours App Release Check... How to use: 1) Cl... Conditions for la... Bar to clear What holds us back Notes for next re... Version and build numbers raised API and keys pointed at production Debug menu and test accounts removed Crash reporting confirmed working Screenshots ready for every required size Description and keywords finalized Privacy policy URL opens Data declaration matches the code Review account and password included Steps to test purchases in the notes First reply to a rejection goes out same day Fixes verified on a real device before resubmit Launch time and rollout percentage set Announcement copy and artwork ready Owner assigned for incoming questions Day-one metrics to watch agreed T-14 PrepareFreeze the release branch, cut the submission build, and verify it through internal distribution. T-7 SubmitSend it for review with the review account and testing steps in the notes. T-5 In reviewCheck the status every morning and answer any follow-up question the same day. T-3 Handle notesMap each rejection reason to a gate, fix it, and resubmit stating what changed. T-0 LaunchStart the phased rollout after approval and widen it while watching crashes and reviews. 縦軸: Impact on use... Launch crashes or failed purchases. Fix, resubmit, and move the date if that is what it takes. Breaks on one device family. Hold the rollout small and do not widen until the cause is known. Wording mismatches or spacing drift. Stack them on the fix branch for the next release. Old-device support needing a redesign. Note the reason and when you will revisit it. Ways to announce ... Launchnews Store copy Top three lines Social post Add a 30s clip Support prep Share 5 FAQs In-app note On first launch User email Target old users Numbers to watchExample: Crash rate under 0.5%, day-one review average above 4.0, purchase completion no worse than last release. Rollback triggerExample: If the crash rate passes 2%, halt the phased rollout and serve the previous version again. What to record for next timeExample: Note how many days review took and why it was rejected, then add that to the next asset check.
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Task board contents

Backlog 16 items

Freeze the build
Prepare store assets
Pass store review
Launch and announce
Bump the version
Switch to production
Run an internal test
Export screenshots
Finalize the listing
Match privacy labels
Add reviewer notes
Check review status
Fix and resubmit
Start phased rollout
Prepare launch post
Watch day-one stats

Preparing 0 items

Ready to Submit 0 items

In Review 0 items

Released 0 items

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