Logo Design Client Brief & Revision Board for Beginners

Creative & Goals

Logo Design Client Brief & Revision Board for Beginners

Freelance graphic designers and small studios who share the logo design process with clients use this beginner-friendly template to go from the client's words to delivery. Across 4 pages, page 1 notes the client's words and color preferences as given, page 2 broadens them into impressions and sketches drafts A to C, page 3 compares the drafts to pick one, and page 4 logs revisions and preps files for delivery. The task board has 5 columns - preparing, in production, client review, revising, delivered - with 4 parent tasks matching the 4 pages and 3 subtasks each, 16 total. Keeping the client's own words lets you return to their first request when comparing drafts or handling revisions. Show the board by URL for approval, and only embed it as a portfolio piece with permission. This template doesn't check trademarks, so confirm that with a specialist.

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logo design design workflow client interview revision tracking freelance
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① How to Use This Board (Start Here) ② Interview Sheet (write the client's... ③ Likes: Favorite Colors ④ Dislikes: Colors to Avoid ⑤ Reference: Logo Moods They Like ⑦ Rough Draft A ⑧ Rough Draft B ⑨ Rough Draft C ⑩ Sum Up the Impression in 3 Words (p... ⑪ Draft Comparison Table (compare ⑦–⑨... ⑬ Chosen Draft and Reason ⑭ Revision Request Log (fix the draft... ⑮ Delivery Files: Formats ⑯ Delivery Files: Color Versions ⑰ Delivery Files: Sizes ⑱ Flow to Delivery (match the task co... Logo Design Progr... How to use (4 pag... Client's words &a... Agreements & ... Things to avoid &... Insights & ideas 1/4 Listen to the client Ctrl+F / ⌘F : 2/4... → 2/4 2/4 Broaden ideas and... ↙ 3/4 Writing orderListen → Broaden → Compare → Revise & deliverClient: ____ / Deadline: __/__ Keep the client's view separate from your notesShow the board to the client by URL.Clear the "Notes (private)" column in ② before showing it Revision agreemente.g. Up to 3 revisions.Discuss first if you'll go over How to use the example notesRewrite the "e.g." notes with your own job's wording Client's words Notes (private) What's the business e.g. A family bakery running for generations e.g. Confirm how the name is pronounced Who are the custo... e.g. Local families and longtime regulars e.g. Many older customers, so keep type large Impression to convey e.g. "We want our longtime regulars to feel at ease" e.g. Check next whether calm colors mean "at ease" Where it's used e.g. Shop sign, bread bags, and the SNS icon e.g. Used small often, so avoid thin lines e.g. Dark brown (close to a baked crust) e.g. Cream Add a short reason too e.g. Bright red (looks like a discount store) e.g. Solid black (feels heavy) Add a short reason too e.g. A warm, hand-drawn feel e.g. A look like an old shop sign Write only the "mood", not a copy ⑥ Broaden Impress... e.g. "We want our longtime regulars to feel at … Impression e.g. Reassuring, approachable Shape e.g. Round, no sharp corners Use case e.g. Sign, bag, SNS icon (from ②) Color e.g. Dark brown, cream (from ③) Type e.g. Soft, hand-drawn lettering Impression to avoid e.g. Cheap, cold (from ④) Motif: e.g. An ear of wheat Shape: e.g. Enclosed in a circle Color: e.g. Dark brown and cream Type: e.g. Rounded, hand-drawn letters Motif: e.g. A bread oven Shape: e.g. A wide sign shape Color: e.g. Deep green and white Type: e.g. Bold, solid lettering Motif: e.g. The shop name's initial Shape: e.g. A square stamp shape Color: e.g. A single reddish brown Type: e.g. A large initial only Word 1e.g. Gentle Word 2e.g. Trustworthy Word 3e.g. Handmade 3/4 Compare and decide → 4/4 4/4 Revise and deliver Fits the 3 words ... Readable even small Clear in black an... Client's reaction Draft A e.g. ◎ Fits gentle and handmade e.g. ○ The wheat lines are thin, slightly hard to see e.g. ◎ Clear thanks to the round shape e.g. "Feels nostalgic" Draft B e.g. ○ Trust comes through, but feels stiff e.g. ◎ Bold type, easy to read e.g. ◎ Bold type stays clear in black and white e.g. "Looks neat and proper" Draft C e.g. △ Handmade shows, but trust feels weak e.g. ○ The initial alone doesn't say the shop's name e.g. ◎ A single color, so it doesn't change e.g. "Feels a bit too young" ⑫ Pros & Cons... Pros e.g. Draft A: the client said it felt nostalgic e.g. Draft B: readable even from a distance on a sign Mark the points that feel decisive Cons e.g. Draft A: the wheat lines blur when small e.g. Draft B: looks stiff, weak on gentleness Note whether each point can be fixed Chosen drafte.g. Draft A (with thicker wheat lines) Reasone.g. Matches 2 of the 3 words from ⑩, and got the best client reaction To confirm with a specialistThis template doesn't judge trademark registration or similar logos. Confirm with a patent attorney or other specialist Request What was fixed Confirmed on Round 1 e.g. Make the wheat lines thicker e.g. Made the lines 1.5x thicker Confirmed: __/__ Round 2 e.g. Make the color a bit brighter e.g. Changed the dark brown to a lighter brown Confirmed: __/__ Round 3 e.g. Make the shop name larger e.g. Made the type one size larger Confirmed: __/__ Round 4 e.g. A request beyond the agreed count e.g. Discuss extra cost and schedule first Confirmed: __/__ e.g. PDF for print (stays sharp when enlarged) e.g. PNG for screen (transparent background) If unsure, decide from ②'s use case e.g. Full-color version (everyday colors) e.g. Black-and-white version (for stamps or mono printing) e.g. Add a list of the color codes used e.g. A small size for business cards e.g. A large size for signage e.g. A square size for the SNS icon SubmitShow the draft and reason from ⑬Move the task out of the in-production column Client reviewShow the board by URLMove the task to the client review column ReviseLog the request in ⑭ and fix itMove the task to the revising column DecideHave the client confirm the final versionDecision date: __/__ DeliverHand over the files from ⑮–⑰ and move to deliveredOnly share it as a portfolio piece after getting permission → 2/4 Broaden ideas and... ↙ 3/4 Compare and decide → 4/4 Revise and deliver
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Task board contents

Preparing 16 items

Hear the Client
Broaden & Sketch
Compare & Decide
Revise & Deliver
Decide What to Show
Hold the Interview
Ask About Colors
Expand the Branches
Sketch 3 Drafts
Sum Up in 3 Words
Fill the Comparison
Weigh Pros & Cons
Write Choice & Why
Log the Revisions
Prepare Final Files
Deliver and Confirm

In Production 0 items

Client Review 0 items

Revising 0 items

Delivered 0 items

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