Golden Circle for Beginners: Rewrite Your Intro in Why, How, What Order and Plan Your Next Post

Marketing & Sales

Golden Circle for Beginners: Rewrite Your Intro in Why, How, What Order and Plan Your Next Post

A beginner template for shop owners and small teams whose intro only says what they sell, using the Golden Circle to rewrite it in the order Why, How, What. Four pages guide you. Page 1 splits your current intro into Why (why you do it), How (how you deliver it), and What (what you offer) to spot what is missing. Page 2 grows your Why through six branches, from how you started to what customers told you. Page 3 drafts three candidate sentences, picks them by how personal they sound and how well they land, and joins them into one intro. Page 4 rewrites it for your storefront, social profile, business card, and company overview, then sets a day to check reactions. The task board has five columns, from waiting to rewrite to reactions checked, with 4 parent tasks and 3 subtasks each. Use it alone or with limited-visibility team members so everyone ends up with the same intro.

0 Likes 0 Copies Author: WeProcess
Golden Circle Writing an intro Branding basics Solo business Small shop marketing
Other language versions
Sign up free and use this template

Once you have a free account, you can copy this template from the marketplace

Whiteboard preview

Preview mode Golden Circle for Beginners: Rewrite Your Intro in Why, How, What Order and Plan Your Next Post
Sign up free and use this template

Whiteboard preview

① Your Current Intro (start writing h... ③ Where the Intro Appears and How Rea... ⑤ Words Heard from Customers ⑥ Why You Kept Going ⑦ Words to Take to Page 3 (pick three... ⑧ Why Sentence Candidates (built from... ⑨ How Sentence Candidates ⑩ What Sentence Candidates ⑪ Choose Candidates (place the candid... Sounds like you x Hard to grasp yet Sounds like you x Lands with customers Not like you x Hard to grasp yet Not like you x Lands with customers ⑫ Your Chosen Intro (join in the orde... ⑬ Rewrite for Each Channel (write the... ⑭ Plan for Your Next Posts (publish t... ⑮ The Day to Check Reactions and What... Golden Circle Int... How to use (4 pag... Why and what you ... Decisions, owners... What is missing, ... Customer words, d... 1/4 Split your intro Ctrl+F / ⌘F : 2/4... → 2/4 2/4 Grow your Why ↙ 3/4 What this intro is fore.g. The intro on the homepage of a small bakery near the station Copy your current intro as it ise.g. We bake 30 kinds of bread from natural yeast every morning.Open from 7 a.m. to 6 p.m. Who you want to reach with the rewritee.g. Dual-income families nearby looking for breakfast ② Split Your Intr... Why (why you do it) e.g. Not written in the current intro Copy words about your reason for starting and what you care about If there are none, write 'none'. That is what is missing How (how you deliver it) e.g. Uses natural yeast and bakes fresh every morning Copy your methods, your care, and what you do differently Words ending in 'by ...' or 'using ...' tend to go here What (what you offer) e.g. 30 kinds of bread, open 7 a.m. to 6 p.m. Copy products, services, prices, and opening hours Most intros only fill this column Where it appears How readers react What you want the... Shop or site entr... e.g. The first screen of the homepage e.g. Many people only check the hours and leave e.g. Come to the shop for breakfast Social posts, flyers e.g. The social media profile e.g. Followers grow but few visit e.g. Read the profile and come to the shop Handouts to others e.g. The company overview given to a new client e.g. They ask what makes us different e.g. Get in touch about doing business ④ Grow Your Why (... Why did you start this shop, and what do you aim How you started e.g. There was little bread I felt safe giving my kids for … A wish e.g. I want to make breakfast a little easier for the neigh… A happy moment e.g. A customer told me their kid will eat this bread A hard time you had e.g. I had nothing to eat on a busy morning and felt unwell What you value e.g. Fewer ingredients, and only today's amount baked each … What you decided not to do e.g. No bread made ahead is put on the shelf e.g. My mornings got a little easier e.g. My kids start eating it on their own Copy from reviews or inquiry emails if you like Keep the customer's own wording e.g. I love seeing customers' faces in the morning e.g. Getting up early is hard, but I want to hand over fresh bread Also write what stopped you when you thought about quitting Mark words that also appear on the branches in ④ The word you most want to saye.g. Make the morning table easier A word picked from customer voicese.g. My kid eats it on their own A word describing your methode.g. Baked each morning, only today's amount 3/4 Settle three lines → 4/4 4/4 Rewrite by channel e.g. We want to make busy mornings a little easier e.g. We want to serve breakfast kids can eat safely You can also write it as 'We believe that ...' Keep each sentence short, one breath long e.g. We use few ingredients and bake only today's amount each morning e.g. We set out fresh bread from 7 a.m. Write the method that makes the Why real Write the effort you keep up, not a boast e.g. We set out 30 kinds of loaves and savoury bread every morning e.g. We also have breakfast bread sets Sum up your products or services in one sentence Leave numbers and opening hours for last 縦軸: Sounds like y... Shorter, more concrete words will make it usable. e.g. change 'make the table easier' to 'save ten minutes each morning'. Choose from here. Pick one each from Why, How, and What and stamp a check. Do not use these this time. Check whether you copied another shop's intro too closely. Clear, but any shop could say it. Keep it only if you use it as the What sentence. The three sentences you choseWhy: e.g. We want to make busy mornings a little easierHow: e.g. We bake only today's amount every morningWhat: e.g. We set out 30 kinds of breakfast bread The joined intro (about 250 characters at most)e.g. We want to make busy mornings a little easier. That is why we bake only today's amount every morning. We set out 30 kinds of breakfast bread and look forward to seeing you. What you are unsure aboute.g. Ask one customer whether 'easier' sounds too light Rewritten sentence Did Why come first Length and form r... Owner and due date Shop sign or POP e.g. Easier mornings. Fresh every day e.g. Yes e.g. 1 line, 40 characters max Owner: ____ / Due: __/__ Social media profile e.g. A bakery that wants to make mornings easier e.g. Yes e.g. 300 characters max Owner: ____ / Due: __/__ Back of business ... e.g. A bakery for breakfast (Why is missing) e.g. Not yet. Put it back in line 1 e.g. 2 lines max Owner: ____ / Due: __/__ Company overview e.g. One page in the order why we started, how we make it, what we sell e.g. Yes e.g. The first page Owner: ____ / Due: __/__ 1. Set the orderRank the four channels in ⑬e.g. Social profile, then business card, then storefront, then overview, easiest to fix first. 2. ReviewRead it aloudAsk one person you know to read it and tell you whether the Why came across. 3. PublishStart with one channele.g. Replace the social media profile first. 4. Watch reactionsCheck on the day in ⑮Compare the reactions you wrote in ⑮ with those from before you published. The day to check reactionse.g. The Monday two weeks after publishingOwner: ____ Reactions to look fore.g. Visitors who mention the social profile, number of saves What to fix nexte.g. The back of the business card still has only the What. Fix that next → 2/4 Grow your Why ↙ 3/4 Settle three lines → 4/4 Rewrite by channel
100%

Drag to move, scroll to zoom

Task board contents

Waiting to rewrite 16 items

Split your intro
Grow your Why
Settle three lines
Rewrite by channel
Paste your intro
Sort into three
Note reactions
Fill six branches
Voices and reasons
Pick three words
Draft candidates
Choose in 4 zones
Join into an intro
Write each version
Post as planned
Set a review day

Writing 0 items

Reviewing 0 items

Published 0 items

Reactions checked 0 items

Related templates

← Back to templates