How to Make a Flyer for Beginners: Sketch the A4 Layout and Plan Where and How Many to Hand Out

Marketing & Sales

How to Make a Flyer for Beginners: Sketch the A4 Layout and Plan Where and How Many to Hand Out

A beginner flyer-making template for anyone asked to promote a class, small shop, or local event, to open three to four weeks before printing. Four whiteboard pages cover it. Page 1 sets the goal, reader, and action, then lists content with 5W1H. Page 2 places headline, photo, perk, and map candidates on an A4 rough and tabulates position and size. Page 3 narrows what goes in with MoSCoW (must, should, could, won't) and picks one headline. Page 4 plans copies, owners, and dates per place, how to count responses, and the print steps. The task board has five columns (to decide, making it, awaiting check, handing out, done) with four parent tasks and three subtasks each. Deciding content and handout plan before any design helps a first-timer make a flyer with one clear message. Use it alone or with a limited-visibility team.

0 Likes 0 Copies Author: WeProcess
flyer how to make a flyer event promotion attracting customers printing and handouts
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① Flyer goal (why you are handing it ... ② Who should read it (whose hands it ... ③ The action after reading (just one) ⑤ Headline candidates (from What and ... ⑥ Photo and picture candidates ⑦ Content (choose what to print from ④) ⑧ Perk, map, and contact ⑨ Try it on the A4 rough (place the c... ⑩ Position and size of each element (... ⑫ Pick three of the ⑤ headline candid... ⑬ What you decided (the distribution ... ⑭ For the sheet decided in ⑬, set cop... ⑮ Count inquiries ⑯ Ask the people who came ⑰ Use it in the next flyer ⑱ From proofreading to pickup (work b... Flyer Layout and ... How to use (4 pag... Goals and decisions Rules and steps Watch-outs Wanted action and... 1/4 Set the flyer goal Ctrl+F / ⌘F : 2/4... → 2/4 2/4 Lay out the content ↙ 3/4 e.g. Bring 8 new families to the autumn parent-and-child cooking class e.g. Let people nearby know about the shop's new menu Narrow the goal to one If you can write it as a number, such as people or inquiries, do so e.g. A parent living nearby with a child in elementary school e.g. Someone who has never been to a cooking class Be specific enough that you can picture one person Also write where that person picks up the flyer e.g. Sign up through the QR code e.g. Phone to ask whether spots are left Settle on one, in the form 'do this' Actions with fewer steps are easier to get people to take ④ Write out the c... e.g. Autumn vegetable cooking class for parents a… WhatThe content e.g. Parents and kids chop vegetables and make one autumn vegetable dish (2 sessions) WhyThe reason e.g. We want families to cook together at home more often WhoHost and teacher e.g. Hosted by a local cooking school, taught by a dietitian WhenDate and time e.g. Two Saturdays in November, 10:00 to 12:00 WhereThe place e.g. The community center kitchen, a 5-minute walk from the station HowHow to sign up or… e.g. Sign up by QR code form or phone, and come on foot or by bicycle e.g. Cook autumn vegetables together e.g. A first cooking class for two, one dish in 2 sessions e.g. Saturday morning, in the kitchen with your child Write as many as you can. You choose in the table on ⑫ e.g. Hands of a child chopping vegetables e.g. The finished dish and a smiling parent and child e.g. A portrait of the teacher Get permission from the person (a parent for a child) before using photos of people e.g. Date: two Saturdays in November, 10:00 to 12:00 e.g. Place: community center kitchen (5 minutes on foot from the station) e.g. Capacity: 8 parent-child pairs. Bring an apron e.g. For: grades 1 to 6 and their parents e.g. A free tasting when you show the flyer e.g. A simple map from the station to the community center e.g. Phone number, hours, and the sign-up QR code Put two landmark buildings on the map Top band (top third of the sheet)Headline and photoe.g. Headline big enough to read from afar. One large photo Middle bandContente.g. Date, place, capacity, and audience as 4 bullet lines Bottom bandPerk, map, and contacte.g. Map on the left, QR code and phone number on the right Do not cram ite.g. If the text is getting small, decide in ⑪ what to leave out this time Position Rough size Watch-outs Headline e.g. At the very top e.g. Full width of the sheet, up to 2 lines e.g. Keep it short enough to read in 3 seconds Photo or picture e.g. Right below the headline e.g. About a quarter of the sheet e.g. Pick one bright photo where faces show Content e.g. In the middle e.g. 4 bullet lines e.g. Write date and place first Perk, map, contact e.g. At the very bottom e.g. About a fifth of the sheet e.g. Do not make the QR code too small 3/4 Narrow what goes in → 4/4 4/4 Print and hand out ⑪ Sort what you p... MustMust include e.g. Date and place e.g. The sign-up QR code and phone number Only what you need for the action in ③ ShouldShould include e.g. The photo of a child chopping vegetables e.g. A free tasting when you show the flyer Add what makes people want to come CouldIf there is room e.g. A portrait of the teacher e.g. A comment from last year's participants Add only if the sheet has space Won'tNot this time e.g. The history of the cooking class e.g. Detailed menus for both sessions Save for the next flyer or social media Headline Reads in 3 seconds? Leads to action? Option A e.g. Cook autumn vegetables together e.g. Yes. Short and easy to remember e.g. ◎ Clear what the class is Option B e.g. A first cooking class for two, one dish in 2 sessions e.g. A bit long e.g. ○ Sessions and content come across Option C e.g. Saturday morning, in the kitchen with your child e.g. Yes e.g. △ Hard to tell what the class is The chosen headlinee.g. Cook autumn vegetables together The perk to includee.g. A free tasting when you show the flyer The call to action printed on the sheet (the action in ③ plus a deadline)e.g. Sign up with the QR code by November 1 Copies Owner Handout date How to place or ask Class reception e.g. 50 copies Owner: ____ e.g. From Oct 5 e.g. Stand it up on the reception desk Neighborhood bakery e.g. 30 copies Owner: ____ e.g. Oct 6 e.g. Ask the owner first whether it can be left there Community center e.g. 20 copies Owner: ____ e.g. Oct 7 e.g. Get permission at the counter, then one on the board and the rest at the counter Handed to acquain... e.g. 50 copies Owner: ____ e.g. Oct 5 to Oct 20 e.g. 10 each, with a word when you hand them over e.g. Count phone and QR sign-ups every day and add them up e.g. Splitting QR codes by location makes it easy to compare which worked Every Friday, total each place from ⑭ and compare e.g. At reception, ask 'How did you hear about this class?' e.g. Let them choose from three answers, flyer, social media, or a friend's referral For those who say flyer, also ask where they picked it up e.g. Sign-ups were high from the copies left at the bakery e.g. More people praised the photo than the headline Decide whether to use what you left out in ⑪ next time Proofread the draftTwo people read aloud the date, place, and phone number in the draft built from ⑩ and ⑬e.g. Three weeks before the handout day Check a test printPrint one copy and check the text size and that the QR code scanse.g. Two weeks before the handout day Print and pick upPrint the total from ⑭ plus a small margine.g. One week before the handout day Sort by placeSplit the copies as in the ⑭ table and give them to each ownere.g. The day before the handout day → 2/4 Lay out the content ↙ 3/4 Narrow what goes in → 4/4 Print and hand out
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Task board contents

To decide 16 items

Set the flyer goal
Lay out the content
Narrow what goes in
Print and hand out
Pick one goal
Reader and action
Write the 5W1H
List candidates
Sketch the A4 rough
Tabulate placement
Sort with MoSCoW
Compare headlines
Note what you chose
Places and copies
Decide how to count
Set print steps

Making it 0 items

Awaiting check 0 items

Handing out 0 items

Done 0 items

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