Social Media Post Ideas for Beginners: A Small Shop Mind Map for a Month of Posts

Small shop owners and staff who struggle to find social media post ideas can use this beginner mind map template at the start of the month to plan a full month of posts. Four whiteboard pages guide the work. Page 1 maps what your ideal visitor sees, hears, thinks, says, struggles with, and wants, so you can pick the shop's strengths and how to show them. Page 2 branches ideas from the shop into six branches: products, people, the making process, seasons, customers, and behind the scenes. Page 3 sorts ideas into four post types across weeks 1 to 4, with the rest set aside as stock or skipped. Page 4 sets the shoot, write, and post steps, with owners, shoot dates, post dates, and a month-end review day. The task board has five columns and four parent tasks with three subtasks each. Tip: count what people rarely see, such as the making process, as ideas too. Ask customers before posting their photos or comments.