Business Model Canvas for Beginners: Fill 9 Blocks in Order to Explain Your Business on One Page

Business & Strategy

Business Model Canvas for Beginners: Fill 9 Blocks in Order to Explain Your Business on One Page

First-time Business Model Canvas writers use this beginner template to fill in all 9 blocks in the right order without getting stuck on what goes where. The whiteboard holds the canvas frame with the top 7 blocks in 5 columns and 2 rows, a 2-column frame for cost structure and revenue streams, two flow diagrams that split the writing order into the first 5 steps and the last 4, 3 hint frames for when you get stuck, and an example frame built around a small cafe. The task board runs from research to done across 4 columns, with 4 parent tasks and 3 subtasks each, 16 in all, all set to not started. The writing order runs Customer Segments, Value Proposition, Channels, Customer Relationships, Revenue Streams, Resources, Key Activities, Partners, then Cost Structure; connect the 9 filled blocks and you already have your business pitch. Unlike the Lean Canvas, built for hypotheses you still need to test, this fits an already-running business or shop you want to explain on one page.

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(1) Business Model Canvas Top 7 Block... (2) Bottom 2 Blocks (keep money in an... (3) Writing Order Part 1 (Steps 1-5, ... (4) Writing Order Part 2 (Steps 6-9, ... (5) When You Cannot Decide on a Customer (6) When You Cannot Name the Value (7) When Revenue and Costs Do Not Add Up (8) A Filled Example (Small Cafe) and... Business Model Ca... How to use: (1) C... Customer, value, ... Decisions and the... Costs and stickin... Examples and insi... Partners Key Activities Value Proposition Customer Relation... Customer Segments Main 5 blocks Step 8Who you rely one.g. a coffee roaster, the bakery next door Step 7What you do dailye.g. morning prep, grinding and brewing coffee Step 2What makes them happye.g. a cup ready in 5 minutes before work Step 4How you stay in touche.g. remember their name and greet them Step 1Who it is fore.g. office workers age 20-40 near the station 2 blocks below Step 6 ResourcesWhat you havee.g. the shop, a roaster, 2 staff Step 3 ChannelsWhere you meet theme.g. the shop front, Instagram, word of mouth Cost Structure Revenue Streams One month Step 9 / Money going oute.g. rent $1,000 + staff $2,000 + supplies $530 = $3,530/month Step 5 / Money coming ine.g. $3 per cup × 80 customers/day × 26 days = $6,240/month Step 1 Customer SegmentsWrite who it is fore.g. office workers age 20-40 near the station. Do not write "everyone." Step 2 Value PropositionWrite what makes that person happye.g. they can grab coffee in 5 minutes before work. Step 3 ChannelsWrite where you meet them and hand it overe.g. the shop front, Instagram, word of mouth nearby. Step 4 Customer RelationshipsWrite how you keep the relationship goinge.g. remember their name and greet them. Hand out a stamp card. Step 5 Revenue StreamsWrite where the money comes frome.g. selling coffee in the shop at $3 a cup. Step 6 Key ResourcesWrite what you have to create the valuee.g. the shop, a roaster, 2 staff. Step 7 Key ActivitiesWrite what you do every daye.g. morning prep, grinding and brewing coffee, posting on social media. Step 8 Key PartnersWrite who you rely on for what you cannot do alonee.g. a coffee roaster, the bakery next door. Write "none" if there is not one. Step 9 Cost StructureWrite the money going oute.g. rent $1,000, staff $2,000, supplies $530. e.g. narrow "everyone" down to "people who commute past the station" Recall 3 actual customers and note what they share Age, job, and the situation they struggle with are enough If several groups come to mind, write the biggest one first e.g. not "fast" but "ready 3 minutes after ordering" Write one thing that customer would miss if it disappeared Compare against "buying nothing," not against competitors Borrow the exact words a customer actually said Multiply price × daily customers × business days for monthly revenue e.g. $3 × 80 people × 26 days = $6,240/month Split money going out into rent, staff, and supplies, then add Round small costs into "other" and move on Filled-in example (a small cafe)e.g. customer = office workers age 20-40 near the station / value = a cup ready in 5 minutes before work /channels = shop front and Instagram / revenue = $6,240/month / cost = $3,530/month The pitch template (fill in from the 9 blocks)"A business that delivers (value) to (customer) through (channels), earns (revenue), and spends (cost)." Where it is easy to trip upe.g. revenue and cost use different time frames (one day's worth vs. one month's worth).Always match the currency and the time frame. Check it once it is writtene.g. drop the 9 blocks on the left into the template above and say it out loud. Wherever it does not flow is what to rewrite.(Who you are explaining to: ____ / Date to show it: __/__)
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Task board contents

Research 16 items

Prepare to Write
Map Customer & Value
Map the Money Flow
Wrap Up Your Pitch
Pick Your Audience
Choose One Business
Gather What You Know
Define Segment
Write Value Prop
Channels & Relations
Write Revenue Flow
Write Cost Structure
Check the Balance
Resources & Actions
Write Key Partners
Write Your Pitch

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