Five Forces Analysis for Beginners: Find Your Weak Spot and Make Your First Move

Business & Strategy

Five Forces Analysis for Beginners: Find Your Weak Spot and Make Your First Move

This beginner five forces analysis template helps people starting a small business, or heirs taking one over, find their industry's weak spot and turn it into a first move. Across four whiteboard pages, page 1 sets what, who, and where you sell, listing players for all five forces; page 2 rates each force's strength and sorts weak spots, strengths, and unknowns; page 3 compares moves against the strong forces and narrows them down; page 4 builds an action plan with a first step and check-in date, then runs it. The task board has four columns - Preparing, In Progress, Awaiting Review, Done - with four parent tasks matching the pages, three subtasks each, all in Preparing. Five forces analysis looks at how easy an industry is to profit in. If stuck, start by rewriting the bakery example into your own words. Share the board's public URL for feedback and embed it in your business-plan page. It skips investment and funding, keeping to moves you can start alone.

0 Likes 0 Copies Author: WeProcess
five forces analysis industry analysis competitive strategy small business beginner-friendly
Sign up free and use this template

Once you have a free account, you can copy this template from the marketplace

Whiteboard preview

Preview mode Five Forces Analysis for Beginners: Find Your Weak Spot and Make Your First Move

Whiteboard preview

① How to Use This Board & the Wri... ② What You Sell ③ Who You Sell To ④ Where You Sell ⑥ Rate Each Force's Strength (for eac... ⑦ Weak Spots (forces marked Strong on ⑥) ⑧ Strengths You're Holding ⑨ Still Unknown ⑩ Defensive Moves (shrink ⑦'s weak sp... ⑪ Offensive Moves (grow ⑧'s strengths) ⑫ Compare Your Moves (pick 4 candidat... ⑬ The Moves You Picked, and Why (choo... ⑭ Action Plan (set a first step and c... ⑮ How to Move the Tasks (rewrite ⑭'s ... ⑯ Get Feedback from Supporters Five Forces First... How to use (4 pag... The move you pick... How to use it, yo... Strong forces, we... Insights, move ca... 1/4 Map the five forces Ctrl+F / ⌘F : 2/4... → 2/4 2/4 Rate each force's... ↙ 3/4 Writing orderPage 1: list who's involved → page 2: see the forces' strength → page 3: pick your moves → page 4: run your first move What the five forces areThe five players that shape your profits: industry rivalry, new entrants, substitutes, suppliers, and buyers (your customers). The stronger a force, the more it becomes your weak spot How to use the examples"e.g." lines are for a bakery near the train station. Swap them for your own business's words e.g. Fresh-baked bread and savory pastries every morning e.g. Coffee you can drink in-store Write one main thing you sell per note e.g. Commuters on their way to work e.g. Local families with young kids List your most common customers first e.g. Within a 5-minute walk from the station e.g. Weekends, also at a nearby park morning market Be specific about the area your customers come from ⑤ List Who's in E... Industry rivalry (rivals in the same business) New entrants (new shops coming in) e.g. A chain bakery opening in the station building Substitutes (something else that'll… e.g. Convenience-store rice balls or sandwiches Suppliers e.g. A single wholesaler for flour and butter Buyers (your customers) e.g. Daily regulars and commuters on their way to work What's happening now Strength (strong ... Why you think so Industry rivalry e.g. 3 bakeries near the station, discount wars every morning e.g. Strong e.g. Every shop sells similar bread New entrants e.g. A chain store is opening in the station building next year e.g. Average e.g. We hold our own on morning selection but lose on name recognition Substitutes e.g. Many people settle for convenience-store bread e.g. Strong e.g. Convenience stores win when people are in a 5-minute morning rush Supplier power e.g. Notice of a flour price hike just arrived e.g. Average e.g. We only know one supplier and no others Buyer power e.g. Regulars come every morning, but few new customers e.g. Weak e.g. Regulars come for the fresh-baked taste e.g. Industry rivalry - discount wars over similar bread e.g. Substitutes - people in a rush settle for convenience stores e.g. Losing customers before 7 a.m. Write one force marked Strong on ⑥ per note e.g. Regulars come for the fresh-baked taste e.g. Savory pastries are popular with families with kids e.g. Customers say they enjoy chatting with the owner Write the reason behind each force marked Weak on ⑥ e.g. How customer numbers will change once the chain store opens e.g. Prices from other suppliers e.g. Which days regulars come most Add a quick note on how you'll find out (e.g. count for a week) 3/4 Narrow down your ... → 4/4 4/4 Run your first move e.g. Take hold-for-pickup orders from regulars e.g. Research one more potential supplier e.g. Open 30 minutes earlier, at 6:30 a.m. Write one idea per note, something you can start on your own e.g. Offer a mini savory pastry for kids e.g. Post baking times on a sidewalk chalkboard e.g. Give out samples at the morning market to attract new customers Skips investment, loans, and funding decisions Effect Effort involved How easy to start Candidate A e.g. Hold-for-pickup orders - regulars are less likely to drift to another shop e.g. Just make one sign-up sheet e.g. Can start tomorrow Candidate B e.g. Opening earlier - wins back people in a rush e.g. Wake up 30 minutes earlier each morning e.g. Can start next month Candidate C e.g. Baking-time chalkboard - helps customers plan when to come e.g. Just write it once each morning e.g. Can start this week Candidate D e.g. Market samples - gets new customers to notice you e.g. Takes an hour to prepare the samples e.g. Starting from the next market day e.g. Move 1 picked - hold-for-pickup orders for regulars (defense) e.g. Move 2 picked - the baking-time chalkboard (offense) e.g. Why - both can start this week, and they tackle both ⑦'s discount wars and the convenience-store problem First step Check-in date What to check Move 1 e.g. Make a sign-up sheet and tell 5 regulars about it e.g. Monday, two weeks from now e.g. How many sign-ups came in Move 2 e.g. Put a chalkboard out front with baking times e.g. Saturday, one week from now e.g. How many customers timed their visit to it Shared prep e.g. Count and log morning visits for a week e.g. The week before you start e.g. Visits by day of the week Overall review e.g. Fill out ⑥'s strength table again e.g. One month from now e.g. Whether the weak spots shrank Preparinge.g. Rename the subtask to match ⑭'s first step, like "Make a sign-up sheet" In Progresse.g. Move the card on the day you start, and leave a comment on what you did Awaiting Reviewe.g. Wait until ⑭'s check-in date, then count what you're checking Donee.g. Write what you found and move it. If it didn't work, go back to ⑩⑪ e.g. Share the board's public URL with a chamber-of-commerce advisor and business peers, and get their take on ⑥'s strength ratings e.g. Embed the board in your business-plan page so people can read how you got there Add each piece of feedback you get as its own note → 2/4 Rate each force's... ↙ 3/4 Narrow down your ... → 4/4 Run your first move
100%

Drag to move, scroll to zoom

Task board contents

Preparing 16 items

Map the five forces
Rate the forces
Narrow down moves
Run your first move
Learn the 5 forces
Define your scope
Name the players
Note the situation
Write strength & why
Sort into 3 frames
Brainstorm moves
Compare in a table
Pick a move & why
Build the plan
Update & move cards
Get feedback on it

In Progress 0 items

Awaiting Review 0 items

Done 0 items

← Back to templates