Web Production Flow: A Five-Phase Template From Requirements to Launch

Use it when production is moving forward but replies and change requests keep piling up and the launch date stops feeling real. It suits a director searching for a website production management template or how to build a site production schedule, and anyone handed the lead on a project for the first time. Even when in-house staff and outside partners are mixed on the same team, this board lets everyone see which phase things are in at a glance.

Start by writing the launch date, purpose, and your tie-breaking rule in What this site has to achieve. Share the overall flow in The five-phase timeline, then use Deliverables and client review by phase to decide what gets submitted at each stage and who approves it. Sort incoming change requests in How to handle change requests, splitting what gets fixed now from what waits for next time. Project by project, note where past work got stuck in Where things stall, and the way around. The task board runs Backlog, In Progress, Internal Review, Client Review, and Done.

Finish Define requirements in the first week, and above all don't leave Set launch date blank. Client replies tend to stall once design work starts, so review in a standing meeting any card that has sat in Client Review for more than three days. Before launch, have more than one person run Test on devices, and don't hand off until Verify analytics is done.