Storyboard for Beginners: Lay Out a Service Experience in 6 Panels and Fix Where Mood Drops

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Storyboard for Beginners: Lay Out a Service Experience in 6 Panels and Fix Where Mood Drops

A beginner storyboard template for design thinking, where a team shaping a new service lays out one person's experience in six panels and fixes the panel where their mood drops. Here a storyboard is not a film shot list but a few panels showing what a person goes through using a service, built from person icons, shapes, and sticky-note lines, so no drawing skill is needed. The whiteboard has four pages. Page 1 sets the purpose, hero, and scene and splits the story into six beats; page 2 fills a six-panel table and adds mood-face stamps; page 3 compares fixes for three low-mood panels and picks one; page 4 shows the fix to three people and sets the next fix date. The task board has five columns from To start to Done and four parent tasks with three subtasks each. Keep to one hero and one scene.

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storyboard design thinking service design experience design for beginners
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① Purpose (start writing here) ② Who is the hero ③ When and where (the one scene) ④ What troubles the hero now ⑤ Split the scene in ③ into 6 beats (... ⑥ Rules for building panels (no drawi... ⑦ Move the 6 beats from ⑤ into panels... ⑧ Confusing parts so far ⑨ Parts that take time ⑩ Good moments ⑪ First panel where the face dropped ... ⑫ Second panel where the face dropped... ⑬ Third panel where the face dropped ... ⑭ Compare the fixes in ⑪⑫⑬ (rate effe... ⑮ Choose one panel and one fix ⑯ Redraw the panel in ⑦ with the fix ... ⑰ Each person's mood faces (compare w... ⑱ What went well ⑲ Where people stumbled ⑳ The next fix and its date Storyboard: 6-Pan... How to use: ① Pag... Purpose and good ... Rules, owners, dates Problems and low ... Hero, scene, insi... 1/4 Set the hero and ... Ctrl+F / ⌘F : 2/4... → 2/4 2/4 Lay out 6 panels ↙ 3/4 The service you are consideringe.g. A service to reserve bakery bread on a phone and pick it up on the way home Why you are drawinge.g. See together which panel gives users trouble before writing the proposal Finish datee.g. Finish through page 4 by 24 OctOwner: ____ e.g. An office worker in their 30s who stops at the bakery by the station after work e.g. Has used phone reservations only twice, at restaurants Describe everyday behavior, not age Keep to one hero (not "everyone") e.g. On a weekday lunch break, opens the phone at a desk e.g. Scene to draw - reserving bread, then picking it up at the shop in the evening Only one scene. Decide where it starts and ends e.g. Scene length - from noon to 7 p.m. e.g. Stopping by the shop at 7 p.m., the favorite bread is sold out e.g. Waiting in line at the register wastes time Write it in words the hero would say Write today's trouble, before the new service exists Panel 1 StartOpen the reservation pagee.g. On a lunch break, looks for the shop page on a phone at a desk Panel 2Choose the breade.g. Looks at the photos and picks a croissant and a loaf Panel 3Choose the pickup timee.g. From the list of pickup slots, picks a time that works on the way home Panel 4Confirm the reservatione.g. A confirmation screen and a pickup number appear Panel 5Give a name at the shope.g. Arrives at 7 p.m. and gives a name at the register Panel 6 EndTake the bread and go homee.g. Takes the bag and heads for the station Person iconse.g. Show the hero with one person stamp. Use another color for shop staff Shapese.g. A big square for the shop, a small square for the phone, and arrows for movement Sticky-note linese.g. Write the hero's line in quotes on one line. Do not over-explain Panel 1 Panel 2 Panel 3 Panel 4 Panel 5 Panel 6 Situation e.g. At a desk, lunch break e.g. Photos in a list e.g. A list of times e.g. Confirmation screen e.g. At the register, evening e.g. Handed a bag Action e.g. Looks for the page e.g. Picks two e.g. Torn over the time e.g. Reads the number e.g. Gives a name e.g. Heads to the station What they say e.g. "Where do I begin?" e.g. "Only 2 left" e.g. "What is a slot?" e.g. "Is that all?" e.g. "I have a reservation" e.g. "Made it" Mood face e.g. Frowning e.g. Smiling e.g. Frowning e.g. Neutral e.g. Frowning e.g. Smiling e.g. Panel 3 - the pickup time says "pickup slot" and no one knows what it means e.g. Panel 1 - the reservation entry is at the very bottom of the shop page Write the panel number Write through the hero's eyes, not the maker's e.g. Panel 5 - stands for 3 minutes while staff look for the paper reservation sheet e.g. Panel 2 - the bread photos load slowly If you know how long the wait is, add it Write the panel number e.g. Panel 2 - sees how many loaves are left e.g. Panel 6 - gets the bread without worrying about selling out Leave the good moments as they are Write the panel number 3/4 Fix the low panels → 4/4 4/4 Show the new scene Panel: e.g. Panel 5 Give a name at the shop Why it dropped: e.g. Stood 3 minutes while staff looked for the reservation sheet (⑨) Fix: e.g. Show the pickup number on the phone and match it to the shelf number What will the hero say after the fix? e.g. "I got it right away" Panel: e.g. Panel 3 Choose the pickup time Why it dropped: e.g. No idea what "pickup slot" means (⑧) Fix: e.g. Write it as a clock time, "pick up from 7:00 to 7:30 p.m." What will the hero say after the fix? e.g. "I can make that time" Panel: e.g. Panel 1 Open the reservation page Why it dropped: e.g. The entry is at the bottom of the page (⑧) Fix: e.g. Put a "Reserve" button at the very top of the shop page What will the hero say after the fix? e.g. "Found it right away" Fix Effect Effort Ease of testing Idea A (from ⑪) e.g. Show the pickup number on the phone e.g. High - shorter wait e.g. Medium - shelves need prep e.g. Medium - needs the shop's help Idea B (from ⑫) e.g. Write the pickup time as a clock time e.g. Medium - less confusion e.g. Low - only a wording change e.g. High - quick to test on paper Idea C (from ⑬) e.g. Put the reserve button at the very top e.g. Medium - less searching e.g. Low - only move it e.g. High - quick to test on paper The panel and fixe.g. Panel 5 - show the pickup number on the phone and match it to the shelf number Why we chose ite.g. Effort and ease of testing are Medium, but the effect is the biggest. One shop worker can help us test it with paper number tags Fixes we skip this timee.g. Ideas B and C take little effort, so keep them as candidates for the next fix in ⑳ Who to show Date What to check Owner Person 1 e.g. A regular customer who works in an office e.g. 20 Oct, noon e.g. Do they think they can pick up without waiting in panel 5? Owner: ____ Person 2 e.g. Someone who does not use phone reservations e.g. 21 Oct, evening e.g. Can they follow the 6 panels reading alone? Owner: ____ Person 3 e.g. Someone who works at the shop e.g. 22 Oct, morning e.g. Can the shop find bread by shelf number? Owner: ____ Panel 1 Panel 2 Panel 3 Panel 4 Panel 5 Panel 6 Person 1 e.g. Frowning e.g. Smiling e.g. Frowning e.g. Neutral e.g. Smiling e.g. Smiling Person 2 e.g. Neutral e.g. Smiling e.g. Frowning e.g. Neutral e.g. Smiling e.g. Smiling Person 3 e.g. Neutral e.g. Neutral e.g. Neutral e.g. Neutral e.g. Frowning e.g. Smiling e.g. Panel 5 - 2 of 3 people moved to a smiling face e.g. Panel 6 - all 3 still smile, as in ⑦ Write the panels whose face rose above ⑦ e.g. Panel 3 - 2 of 3 people stopped at choosing the time e.g. The shop worker was unsure where to stick the shelf number Write the panel where they stopped and what they said then e.g. Next, fix panel 3 with idea B (write a clock time) Next fix date: __/__ - Owner: ____ After fixing, show it to the same people and compare with ⑰ → 2/4 Lay out 6 panels ↙ 3/4 Fix the low panels → 4/4 Show the new scene
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Task board contents

To start 16 items

Set hero and scene
Lay out 6 panels
Fix the low panels
Show the new scene
Write the purpose
Hero and problem
Split into 6 beats
Move to the table
Place mood faces
Note the snags
Pick 3 low panels
Compare the fixes
Choose one fix
Redraw the panel
Show 3 people
Set next fix date

Laying out panels 0 items

Fixing 0 items

Showing and checking 0 items

Done 0 items

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