Lean Canvas: Your Business Hypothesis on One Page

ビジネス企画・戦略

Lean Canvas: Your Business Hypothesis on One Page

For founders and new-business leads, opened right after the idea shows up, to get the whole hypothesis out of your head and onto one page. The whiteboard holds the ground rules for filling it in, the nine-block lean canvas laid out three by three, a matrix for deciding which hypothesis to test first, three frames for customer quotes, existing alternatives and change history, plus a one-week testing cycle. The task board runs from draft hypothesis through testing to canvas updates in five columns, starting with five parent tasks - customer and problem, solution and value, channels and edge, the numbers, and testing - each with its own subtasks.

0 いいね 0 コピー 作者: WeProcess
lean canvas new business hypothesis testing business model startup
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プレビュー表示中 Lean Canvas: Your Business Hypothesis on One Page

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1. Settle This Before You Start Writing 2. Lean Canvas (nine blocks) 3. Which Hypothesis to Test First Test this week Break it up first Ask while you're there Leave it alone 4. What Customers Actually Said 5. Existing Alternatives 6. Canvas Change Log 7. A One-Week Testing Cycle Lean Canvas How to use: 1. Se... Value & goals Ground rules Risks & untested Customer voice The business in scopeExample: a web service for small moldshops to keep drawing revisions in one place What this page is forBeing able to say, in 30 minutes,which hypothesis is the riskiest Rules for writing- Keep facts and hopes apart- No everyone, no all companies- Leave a block blank if it is blank The order to fill itCustomer -> problem -> solution -> value-> channels -> numbers. Stuck? Go back. Problem & res... Customer & re... Edge & measures 1. Who and what [Problem] top threeExample: 1) nobody knows the latest2) constant calls 3) __ reworks/month [Customer segment]Example: mold shops with 20-100 staff.First user is production planning [Unique value prop]Example: the current drawing isobvious at a glance - no more calls 2. How you deliver [Solution] top threeExample: 1) auto revision numbers2) visual diffs 3) auto notifications [Channels]Example: trade press articles /live demos at expos / referrals [Unfair advantage]Example: three years running this ona real shop floor, plus CAD integrations 3. How it adds up [Cost structure]Example: 2 engineers __/mo /hosting __/mo / expos __/year [Revenue streams]Example: __ per month x __ accounts.Setup billed separately at __ [Key metric]Example: shop-floor users who log inat least weekly (target: __) 縦軸: Damage if it ... Wrong here means rebuilding the business, yet a few days settles it. Customer and problem usually land here. Important but heavy. Split it into something you can check without building - ask, show, or fake it by hand. Fold these into calls you're already having. Don't book separate time. Jot results in the canvas margin. Little to gain for the effort. Note the date and the reason, and don't revisit until an assumption changes. Keep the date, the person, and the role Example: "I call every time to check the version" Their words, not your interpretation Same words from five people? Call it settled Example: email plus a shared folder Example: printing it and taping it to the wall The way they work now beats any competitor Write down what stops them switching The date and which block you rewrote Example: 6/12 narrowed to mold shops Why it changed, and from which test Keep one line for hypotheses you dropped MonPick one hypothesisTake one from the top-left quadrant. Write what would settle it. TueLine up the peopleReach out to five and book the slots. Cap it at five questions. Wed-ThuListenAsk how they work today, don't pitch. Keep their words intact. FriRewrite the canvasFix the blocks that were wrong and log the reason in one line. Next weekOn to the next oneTake the next highest-damage hypothesis and repeat the loop.
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タスクボードの内容

Draft 16件

Frame the problem
Write the solution
Map channels & edge
Fill in the numbers
Test the hypotheses
Pick one customer
List three pains
List three features
Draft the value prop
List three channels
Name the unfair edge
Set price & revenue
List cost drivers
Pick one key metric
Rank what to test
Talk to 5 customers

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Update Canvas 0件

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