Who we compare against
What we compare on
Common mistakes
Comparison table (worked example)
Positioning (place all three players)
Low price x broad features
High price x broad features
Low price x narrow features
High price x narrow features
What we decide next
Competitor Analys...
How to use: 1) Ch...
Decisions & m...
Research rules
Pitfalls
Findings & so...
Rival A: direct competitor at our price point, e.g. a local ka nban tool Rival B: the larger all-in-one player, e.g. a global work suit e Workaround: doing it without a tool, e.g. spreadsheets plus ch at Price: entry monthly rate and the one-year cost for ten seats Features: how far each rival goes on our three core features Customers: size, industry and region visible in public case st udies Copying claims straight out of a sales deck Listing only the criteria where we happen to win Treating a six-month-old price page as current Us
Rival A
Rival B
Price
E.g. $X per seat/month, 5 seats minimum, 2 months free on annual. Note the free tier too. (checked 06/01) E.g. $X per seat/month. Put the one-year cost for ten sea ts next to it. (checked 06/01) E.g. three plans, needed features only in the top one, so real cost is roughly double. (checked 06/01) Features
E.g. whiteboard and task management live on the same scre en. E.g. strong kanban, but diagrams require an external inte gration. E.g. broad feature set, yet many settings make the initia l rollout slow. Customers
E.g. teams of 5 to 50; public stories skew to agencies an d studios. E.g. mostly local startups; pitches responsive same-langu age support. E.g. multinationals above 1,000 staff, with IT leading th e rollout. 縦軸: Feature bread...
The most crowded space. Winning here means beating others on support quality or time to first value. The all-in-one ground the large players defend. Avoid being compared head-on by feature count. Sits right next to free tools. Stay too long and you end up in a discount war you cannot exit. Specialist territory. Strong if one industry really needs it, provided you can name the job in one sentence. Map the different...
Why they choose us Price framing Compare 10-seat cost Feature mix Board plus tasks Switching CSV import path Time to value Usable on day one Support Same-day replies Where it lands Decide whether these findings go into the sales deck, the public site, or both, and name an owner. Refresh cadence Pricing quarterly, features whenever a rival announces a release . Agree who reviews it as well. Keep the trail Leave the date checked and the source URL in every cell. Any row without a source gets re-researched, not reused.
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