New Business Ideation: From Divergence to a Shortlist

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New Business Ideation: From Divergence to a Shortlist

For whoever runs the ideation session, opened on the morning of the workshop and used straight through until everyone leaves. The whiteboard lays out how the day runs, three angles for generating ideas plus what's off limits while diverging, a feasibility-and-impact quadrant, a sheet for working up the top three, and a takeaway frame to fill in before you close. The task board runs from the idea pool through shortlisting, framing, and customer interviews to a pending decision, starting with five parent tasks (prep, diverge, cluster, score, pick) and their subtasks.

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new business ideation workshop product strategy diverge and converge
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プレビュー表示中 New Business Ideation: From Divergence to a Shortlist

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1. How the Day Runs (diverge, cluster... 2. Angle A - Customer Pain 3. Angle B - What We Already Have 4. Angle C - What's Changing 5. Off Limits While Diverging 6. Scoring the Ideas (feasibility x i... Park with a note Main candidates Let it go Small and fast 7. Sheet for the Top Three (customer,... 8. What We Take Away (fill this in 5 ... New Business Idea... How to use: 1. Fr... Customer pain &am... Strengths & g... Don'ts & open... Market shifts &am... 10:00 FramingRead the question and the constraints (budget, timeline, target customer) together. 10:30 DivergeEveryone writes 20 ideas in silence. No critique, no discussion yet. 12:00 ClusterPull similar ideas into groups and give each group a short name. 14:00 ScoreRate each one on feasibility and impact, then place it in the quadrant. 16:00 PickTake three from the top right, decide what to check next and who owns it. What complaint do you hear over and over? Example: the monthly report takes 3 hours every time Work people have given up on and just put up with Assets already in hand (customers, data, tech) Example: workflow patterns from 20,000 companies Circle the ones a competitor can't copy easily Regulation, technology, how people work Example: e-invoicing becoming mandatory What will be normal three years from now? Nobody says that's impossible Don't go deep on one idea - volume first Save feasibility debates for the scoring round 縦軸: Impact (how b... Big, but out of reach today. Write the one thing that would unlock it. Pick three from here. Line up the customer interviews this week. Not moving forward. Leave one line of reasoning so it doesn't come back. Quick to build, modest upside. Handle it as an improvement on a separate board. Whose problem How they cope today Our solution What to check next Candidate A Example: office admin at a 50-person manufacturer Matching paper against Excel by hand, 3 hours a month Photograph it and the ledger fills itself in Ask 5 companies whether it really takes 3 hours Candidate B Name the role, not just the company size Write the alternative: rival tool, manual work, or nothing One sentence. Describe the outcome, not the feature One thing you could confirm in the first week Candidate C Narrow it down - small business is far too broad They don't do anything about it is a valid answer One way it beats today's approach by 10x A question whose answer could kill the idea The three we picked1. ____ 2. ____ 3. ____Name an owner and a report-back date for each. The next two weeksTalk to 5 customers about each one.Don't build yet. Ask first. What today taught usThe pattern in the ideas (mostly extensions ofwhat we do) and the angle we missed. Still undecidedWhat we'd need to know, and who could tell us.Carry it as homework.
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タスクボードの内容

Idea Pool 16件

Prep the session
Run the divergence
Cluster the ideas
Score on two axes
Pick what to test
Write the question
Book people and time
Write 20 ideas solo
Post every idea up
Group similar ones
Name each cluster
Merge duplicates
Rate feasibility
Estimate the impact
Shortlist three
Set the next test

Shortlisted 0件

Framing 0件

Customer Interviews 0件

Decision Pending 0件