① Workshop aim, who meets, and the de...
② Moments we were proud of (one line ...
④ Mission (why we exist)
⑤ Vision (where we are heading)
⑥ Values (how we act)
⑦ Move candidates from ④ to ⑥ here an...
⑧ Is it clear?
⑨ Is it ours?
⑩ Can we act on it?
⑪ The words we chose (one sentence ea...
⑬ Owner and deadline for each place w...
⑭ Next review date and what carries over
MVV Wording Workshop
How to use (4 pag...
Mission, vision, aim
Values, decisions...
Doubts, still und...
Customer words, i...
1/4
Collect proud mom...
Ctrl+F / ⌘F : 2/4...
→ 2/4
2/4
Widen the candidates
↙ 3/4
Workshop aim e.g. Turn our words into one set we can say to customers with pr ide Who meets and for how long e.g. The leader and 5 members, a Saturday afternoon (4 hours) Deadline for deciding e.g. Decide by the end of this month and start using it at next month's morning huddle Work we were prou...
What the customer...
What mattered to us
Member 1
e.g. All pitched in on a rush order that came in that eve ning and delivered it the next morning e.g. "If we ask here, they find a way" e.g. Keeping the promise to deliver on the day asked Member 2
e.g. Drew a diagram for a first-time customer to show how to use it e.g. "It was easy to follow and reassuring" e.g. Explaining from the other person's point of view Member 3
e.g. Told a customer about a delivery mistake honestly an d remade it at once e.g. "I trust you because you were honest" e.g. Sharing bad news early Member 4
e.g. Spent ten minutes a day on a new hire's questions e.g. "Your team is easy to ask" e.g. Teaching each other Member 5 (optional)
e.g. Kept notes on a regular customer's tastes and used t hem on the next order e.g. "I'm glad you remembered me" e.g. Remembering each person Member 6 (optional)
e.g. Reviewed an old way of working and halved the waitin g time e.g. "That's faster than before" e.g. Continuing to try better ways Member 7 (optional)
e.g. Double-bagged the goods on a rainy delivery e.g. "They arrived dry, thank you" e.g. Caring about what nobody sees ③ Widen the commo...
Common words from ② e.g. promise, honesty, clarity Who for e.g. Local customers in a h urry What we delivered e.g. The relief of getting it on the day asked How it felt e.g. Relieved and proud How we all act e.g. Share promises and bad news early What to keep doing e.g. Greet customers by nam e What to stop doing e.g. Skipping the explanati on when busy e.g. Answer "please help" from people in trouble e.g. Make the town's work a little easier Start from "Who for" and "What we delivered" in ③ Write it in the form "We exist to ..." e.g. In 3 years, be the first company the town asks e.g. Be a shop customers want to recommend Write by when and how things should look A picture you can see is fine, no need for numbers e.g. Deliver on the promised day e.g. Tell people early and honestly e.g. Explain from the other person's side Write them as actions, starting from "How we all act" in ③ 3/4
Narrow to one lin...
→ 4/4
4/4
Turn words into a...
Candidate A
Candidate B
Mission
e.g. Answer "please help" from people in trouble e.g. Make the town's work a little easier Vision
e.g. In 3 years, be the first company the town asks e.g. Be a shop customers want to recommend Value 1
e.g. Deliver on the promised day e.g. Keep deadlines Value 2
e.g. Tell people early and honestly e.g. Hide nothing Value 3
e.g. Explain from the other person's side e.g. Teach each other e.g. Someone one month in can explain it in their own words e.g. It uses no hard words or industry jargon e.g. It is short enough to read aloud in one breath e.g. It brings back at least one moment from ② e.g. Drop words that would work with another company's name e.g. Everyone nods and says "that's us" e.g. Tomorrow it tells us what to do and not to do e.g. It helps when we are unsure what to decide e.g. We can write two or more behavior examples in ⑫ Mission (why we exist, one sentence) e.g. Answer "please help" from people in trouble, a little furth er than they expect Vision (where we are heading, one sentence) e.g. In 3 years, be the first company the town asks Values (how we act, up to three) e.g. 1 Deliver on the promised day 2 Tell people early and honestly 3 Explain from the other person's side ⑫ Widen the value...
Make the values from ⑪ d aily behavior Value 1: we do this e.g. Ask for help the same day we know we will miss the date Value 2: we do this e.g. Share a mistake in chat w ithin an hour Value 3: we do this e.g. Rephrase any industry wor d in plain terms Value 1: we never do thi s e.g. Sit on it silently until the day before the deadline Value 2: we never do thi s e.g. Hold bad news until the n ext meeting Value 3: we never do thi s e.g. Answer with "I already to ld you" What to do
Owner
Deadline
How to check
Morning huddle
e.g. Share one behavior that fit a value, once a week e.g. The leader e.g. From next month's first huddle e.g. Did it last three months One-on-one
e.g. Look back on one value in the monthly one-on-one e.g. Each team's senior member e.g. From the next one-on-one e.g. Did everyone speak once Hiring
e.g. Convey the values in the job post and interviews e.g. The hiring lead e.g. By the next opening e.g. Did applicants remember the words Next review date e.g. The all-hands meeting in six months (date: __/__) Signal to review e.g. Three new members joined, or the words are used less often Still undecided e.g. Talk again next time about the value candidate "Teach each other" → 2/4
Widen the candidates
↙ 3/4
Narrow to one lin...
→ 4/4
Turn words into a...
Drag to move, scroll to zoom
